Smartika Data tells store owners, agencies and investors which independent beauty brands are moving, from their own stores, every day.

We read the public product feed of 311 independent beauty brands that sell direct through their own Shopify store, every variant, once a day, and keep the record. Not Sephora, not Amazon, not the department store shelf: the brands themselves, at the source. Yesterday's price is gone the moment it changes; ours stays.

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311

Shopify beauty stores under daily observation, 311 of 311 read on the latest pass

170,849

Tracked product variants in the latest pass, 8 Sep 2026 (gift cards and zero price items excluded)

40,523

Price and stock changes recorded since 25 Aug 2026, after quarantine

24 Aug 2026

First snapshot. Nothing is ever deleted

39.67 percent of all tracked variants sit in the largest store, skinnydiplondon.com: 67,784 of the 170,849 variants tracked on 8 September 2026. That share is measured across every store observed that day, exactly the same set the counts above are drawn from. Every global number on this page carries that weight inside it, and we say so rather than let an average hide it.

If you run one of these stores, the archive is about your competitors.

You know your own prices. You do not know that a rival cut a hero product by 30 percent for nine days and then put it back, or that their bestseller has been out of stock since Tuesday. We do, because we wrote it down every day, from the same public pages your customers see.

Every Monday	One page on the skincare category: which stores moved, how deep the discounts went, what went out of stock and what came back, with the observation date on every figure. Skincare Pulse, 99 USD per month.
Once	Your store against five measured rivals: every recorded price and stock change since 24 August 2026, row by row, with thirty rows re-checked against the live stores on the day of delivery. First report, 300 USD.
Always	We record what happened on public pages. We do not infer why a price moved, and we do not guess sales. If a figure is not in the archive, it is not in the report.

We do not sell what a store looks like today.

Anyone can open a store and read the price. Nobody can open a store and read what the price was three weeks ago, how long the discount ran, or which products quietly went out of stock. That record only exists if somebody was writing it down. We were.

The whole archive, 25 August to 8 September 2026

Changes recorded	40,523	Price cuts, price rises, out of stock, back in stock, discount starts and ends, new variants, across 311 stores
Busiest day	5,312	3 September 2026, changes in 111 stores on a single day
Quietest day	869	30 August 2026, a Sunday, changes in 66 stores
Held in quarantine	18,964	Raw change records excluded from every number on this page, kept in the archive, never published

Measured, not estimated. A change is a price or availability transition between two consecutive daily snapshots of the same variant. Of 59,487 raw change records, 18,964 (31.9 percent) are held in quarantine by two fixed rules and excluded from every figure above. Rule one holds back any price change where either price is below 2.00 or the new price differs from the old by more than ten times the old price: placeholder prices, test values and currency glitches, not market moves. Rule two holds back any record whose state before and after is identical, an artefact of an early version of our comparison engine that nothing in the archive is allowed to delete. Observed changes are factual transitions on public pages; Smartika does not infer the commercial reason behind them.

Pricing

Prices are published because we would rather you decide than negotiate. Payment is by card through Stripe. Invoices are issued by SmartikaGlobal OÜ, Estonia. Every price below is a founding price, locked for twelve months from the day you start.

For store owners

$99 per month

Skincare Pulse

One page every Monday on the skincare category, 72 stores
Price cuts, price rises, discount depth, out of stock and restocks of the week
Observation date on every figure
Delivered by email, cancel at any time
Tell us your store domain at checkout

Start Skincare Pulse

One store

$300 one time

First report

Your store, or any store in the archive, against five measured rivals
Every recorded price and stock change since 24 August 2026
Method and verification sheets included
Thirty rows re-checked against the live stores on delivery
Delivered by email within ten days, usually within two

Buy the first report

Full archive

$990 per month

Archive access

Every store in the archive, not one
The full history from 24 August 2026, and every day added while you subscribe
Weekly movement report across all categories
Founding price, locked for twelve months
No minimum term, cancel at any time

Start archive access

Platforms, funds and consultancies. Licensing of the full archive with delivery to your own systems starts at 3,000 USD per month. Write to [email protected]. Not sure which store to pick, or want to see the format before paying? Ask for a sample: we send a real report for a real store, not a mockup.

How the data is collected

We publish the method because a data archive is worth exactly as much as its weakest claim. If you are going to make a decision on our numbers, you should know how they were made.

Source	Public product catalogues only. No login, no account, no private endpoint.
Frequency	One full pass per store per day, every day, since 24 August 2026. The latest pass read 311 of 311 stores.
Granularity	Variant level: price, comparison price, availability, product type, vendor and SKU as the store publishes them.
Quality control	Fifty units re-checked against the live store every morning. Latest audit, 8 September 2026: 144 of 144 manually audited fields passed, across 48 of 50 sampled units; the two units outside the denominator were pulled from their store between snapshot and check.
Quarantine	Two fixed rules, published above, hold back price changes outside a market range and records with no real transition. Held back records are counted and kept, never published and never deleted: 18,964 at the latest count.
What we do not claim	A variant that vanishes from a catalogue entirely does not yet produce an event. We record observed changes; we do not infer the reason for a price move. Both statements appear in every report we deliver.
Robots and removal	We respect `robots.txt`. Any retailer can ask to be excluded and is removed within 48 hours, permanently.

On accuracy. We do not publish an accuracy promise, because a promise cannot be verified. We publish the audit instead: the sample above is measured every morning against the live source, and thirty rows of every delivered report are re-checked at the moment of production, with the result printed inside the file you receive.